— Flawlessly engineered and inspired by the intrinsic feminine beauty of every Californian woman.
Ever Fine Jewelry offers chic and delicate pieces that capture the beauty and strength of the feminine soul in one setting.
Challenge: Develop brand identity as well as brand assets for a fashion fine jewelry business from scratch.
Role: Design, Creative Direction
Deliverables: Brand Guide, Logo, Packaging, Stationary
Logo Design
The brand concept was discovered through merging the initials of "Ever" and "Fine" to create an iconography that reflects simplicity. Meant to sustain simplicity, the logo was created with fine lines similar to how fashion fine jewelry can be dressed up or down to suit the occasion.
Typography
Color Palette
Print Elements
Website
The eCommerce site was created while working closely with the team’s web designer, Ting-Wei Ling. The website is live and can be found here.
Social Media
Imagery of Ever Fine Jewelry was shot in a direction to depict simple comfort, highlighting the beauty of the jewelry pieces as well as the versatility of the pieces in a lifestyle format.